Our Story
At New North Collection, gifting is more than a transaction — it’s a gesture of care, creativity, and connection.
Founded by Nadine Petersen Janssen, New North began as a quiet idea during a career crossroads. Encouraged by her mother, Natalie, Nadine was inspired to seek out the path that truly resonated with her — the one that felt like her true north.
Together, they dreamed of something meaningful. By blending their names — Natalie and Nadine — the name New North was born: a symbol of direction, purpose, and shared creativity.
What started as a personal journey has grown into a Cape Town-based studio that helps others find their perfect gift. Whether it’s a branded corporate hamper, a custom photobook, or a handwritten note tucked into a keepsake box, every order is handled with care — from design to delivery. We work closely with local suppliers, artisans, and creative partners to bring you:
- Handpicked products with meaning
- Elegant packaging tailored to your occasion
- Seamless digital workflows for effortless ordering
Custom stationery and print solutions that reflect your brand or sentiment
New North is where heartfelt meets high function. Where your ideas become tangible. And where gifting becomes an experience.